This past year has been one of heartbreak, rediscovery, and growth for me. And that journey has led me to this moment. I’m excited to introduce to you my new namesake brand, KiaSalter.com.
Let me explain how I got here.
For the past two years, I found myself not connecting with my blog. I knew I wanted to continue blogging, but what I wanted to write about began to shift. I no longer wanted to focus on pretty things or how perfect life was. Sure, I love pretty things like anyone else but life isn’t always pretty or perfect. There has to be a balance. So I decided to make a change and only create compelling, as well as inspiring, content for my readers. I wanted to create a space where it was safe for people to have honest conversations about life and culture. And I also wanted to continue to share my 18 year web experience with other creatives. So I jotted down my ideas until I had half of a workable plan.
Everything was coming together until I suffered a loss of someone I loved. Which caused me to push my grand idea to the side to heal.
My healing process was brutal. I wanted to rush it along so I wouldn’t have to feel so much pain. But my family wouldn’t allow me to. And during that process, something beautiful happened. I rediscovered me. It was like someone hit the reset button and allowed me to see things clearer and learn from all my mistakes. Mistakes I never knew would be beneficial to my life or this rebranding process.
I remember hearing Rev. T.D. Jakes say one morning, “Nothing that you been through will be wasted.” At the time I didn’t know what he meant. But now I do. Mistakes I thought were failures, and sad moments I thought I’d never recover from, put me on a path that shaped my life.
So I decided to try again. I took out my idea pad and read all the ideas I wrote down months before. And something clicked. I saw things a bit clearer then I did before. Which led me to asking myself a series of questions before moving forward. Like, “Why didn’t my last blog vision work? What was I now passionate about? Would my passion translate into helping others? Those questions may appear to be easy, but they’re not. If you plan on becoming a successful blogger, you have to ask yourself the tough questions to get to your true why. And for the first time I did.
I put away the “idea” of what a lifestyle blogger is and designed what a lifestyle blogger should be. I wrote down what I wanted to see in a lifestyle blog and how I thought it should look and function.
While working on my why, I realized I needed to find someone to develop the blog design I created. Sure I could develop it myself, but focusing on both tasks would not yield me the results I wanted for this brand. So I found a great designer I trusted and gave them a year to complete my vision. Which ended up being the best decision I ever made. Now with that completed, I had time to focus all my energy on my why.
Which is exactly what I did. I allowed my why to guide me to my manifesto. And my manifesto to guide me to creating thought-provoking and inspiring content. I couldn’t wait to share amazing stories. Feature stunning interiors to help you design the space around you. And have honest conversations that would help you create the life you wanted. And for good measure I also threw in a bit of culture to round everything out. I found myself more passionate and excited about what was to come.
But the excitement didn’t stop there. A year later, the new blog design was finally completed and was ready for the big reveal. Here’s a brief synopsis of what you’ll see.
Readers can now find anything they’re looking for without having to search for it. I also placed more editorials on one page to end the “dreaded scroll” issue. Signing up to my newsletter is now only one click away. You can also find the latest editorials when accessing the menu. And no more figuring out the dates to editorials you love. Because searching our archives has never been easier and more simplified. I’m also excited about the new things I have coming up later on this year … like the grand opening of my new online shop next month.
I didn’t intend for this to be a long post, but I wanted to share my journey with you and explain how I got here. My goal was to create a brand that would help you design your own life, like I did. I wanted to inspire you to be yourself because you’re beautiful just the way you are. I wanted to empower you to believe in your God given talent and create the life you want. And to remind you to design everything else around you to keep you motivated and inspired.
So look around and enjoy my new brand and website. But remember, this is a new site. So please don’t hesitate to let me know if something isn’t working properly. Oh, I almost forgot. I wrote two months of new content before launching this brand. So make sure to take a good look around. And as always, thank you for supporting me and my new brand.